A real redesign for Tom Pabin — author and keynote speaker — shared with his permission.
An outdated or underperforming site doesn't need to be scrapped and started over blind. I audit what's broken, modernize what's outdated, and rebuild it into something that actually works for your business.
Every redesign starts with understanding what you already have — not a one-size-fits-all rebuild.
No two outdated sites got that way for the same reason. The right fix depends on what platform you're on, what's actually broken, and what's worth saving.
Every redesign is scoped to your site, not a template. A five-page brochure site and a full e-commerce rebuild aren't the same project — we'll figure out exactly what yours needs on the discovery call.
Book Your Discovery Call →In most cases, yes. I'll assess your current platform's capabilities and limitations as part of the audit. Some platforms have real design ceilings — if that's the case for yours, I'll tell you plainly and walk through what moving to a different platform would involve, rather than quoting work I know won't get you where you want to go.
Not if it's done right. Preserving your existing search visibility — proper redirects, keeping your highest-performing pages and content intact — is part of the process, not an afterthought. A redesign should build on what you've already earned, not wipe the slate clean.
Quick Launch is for businesses starting fresh with no existing site. A redesign starts from what you already have — auditing it, deciding what's worth keeping, and rebuilding the rest. If you're not sure which one fits your situation, that's exactly what the discovery call is for.
It depends entirely on scope — a handful of pages needing a refresh is a different project than a full rebuild with e-commerce or custom functionality. I don't quote sight-unseen; we'll go over your current site and your goals on the discovery call and I'll give you a clear, flat quote from there.
Timeline follows scope the same way cost does. A smaller refresh can move in a couple of weeks; a larger rebuild takes longer. You'll have a clear timeline before any work starts, not a moving target.