Site Redesigns for Lexington-Area Small Businesses

Your website is the first impression you never get back

See It In Action

A real redesign for Tom Pabin — author and keynote speaker — shared with his permission.

Before Tom Pabin's website before the redesign
After Tom Pabin's website after the redesign

An outdated or underperforming site doesn't need to be scrapped and started over blind. I audit what's broken, modernize what's outdated, and rebuild it into something that actually works for your business.

What's Included

Every redesign starts with understanding what you already have — not a one-size-fits-all rebuild.

Audit & Strategy

  • Full review of your current site's design, structure, and technical health
  • Platform assessment — what your current builder can and can't do
  • Clear recommendation on what to keep, what to fix, and what to rebuild

The Rebuild

  • Modern, mobile-responsive design built around your business goals
  • Full on-page SEO so you don't lose ground you've already earned
  • Careful migration of your existing content — nothing lost in the shuffle

How I Approach a Redesign

No two outdated sites got that way for the same reason. The right fix depends on what platform you're on, what's actually broken, and what's worth saving.

Start With What's There

  • Review your current site before recommending anything
  • Identify what's actually driving visitors away
  • Flag platform limitations before they become a problem mid-project

Platform-Agnostic Rebuild

  • Work within Wix, Squarespace, WordPress, or a custom-coded rebuild
  • Recommend a platform change only when it's actually the right call
  • No forcing your business into a tool that doesn't fit it

Protect What's Working

  • Preserve search rankings you've already built with proper redirects
  • Keep the content and pages that are actually earning their keep
  • No starting from zero when zero isn't necessary

Modernize With Purpose

  • Mobile-responsive design that works on every device
  • Full on-page SEO built in, not bolted on after launch
  • A site that matches how your business actually operates today

Every redesign is scoped to your site, not a template. A five-page brochure site and a full e-commerce rebuild aren't the same project — we'll figure out exactly what yours needs on the discovery call.

Book Your Discovery Call →

Questions? I've Got Answers.

My site was built on Wix, Squarespace, or GoDaddy — can you still redesign it?

In most cases, yes. I'll assess your current platform's capabilities and limitations as part of the audit. Some platforms have real design ceilings — if that's the case for yours, I'll tell you plainly and walk through what moving to a different platform would involve, rather than quoting work I know won't get you where you want to go.

Will I lose my Google rankings if you redesign my site?

Not if it's done right. Preserving your existing search visibility — proper redirects, keeping your highest-performing pages and content intact — is part of the process, not an afterthought. A redesign should build on what you've already earned, not wipe the slate clean.

How is this different from Quick Launch?

Quick Launch is for businesses starting fresh with no existing site. A redesign starts from what you already have — auditing it, deciding what's worth keeping, and rebuilding the rest. If you're not sure which one fits your situation, that's exactly what the discovery call is for.

How much does a redesign cost?

It depends entirely on scope — a handful of pages needing a refresh is a different project than a full rebuild with e-commerce or custom functionality. I don't quote sight-unseen; we'll go over your current site and your goals on the discovery call and I'll give you a clear, flat quote from there.

How long does a redesign take?

Timeline follows scope the same way cost does. A smaller refresh can move in a couple of weeks; a larger rebuild takes longer. You'll have a clear timeline before any work starts, not a moving target.