WordPress Website Design for Lexington-Area Small Businesses

Built on the platform you already know, backed by someone who knows it inside and out

See It In Action

Real WordPress redesigns, shared with permission.

Equine Empowered Leadership, equine-assisted coaching

Before Equine Empowered Leadership's website before the redesign
After Equine Empowered Leadership's website after the redesign

Tom Pabin, author and keynote speaker

Before Tom Pabin's website before the redesign
After Tom Pabin's website after the redesign

Whether you need a WordPress site built from the ground up or an existing one brought up to date, I work directly inside the platform, themes, Elementor, plugins and all, so you get a site that's actually built the way WordPress is meant to be used.

What's Included

Every WordPress project is scoped to what your site actually needs, not a one-size-fits-all package.

Theme & Design

  • Custom theme or child theme setup, not a stock template left untouched
  • Elementor page building for layouts you can actually edit yourself later
  • Mobile-responsive design that holds up across devices

Platform & Handoff

  • Plugin selection built around what your site needs, not plugin bloat
  • Full on-page SEO configured inside WordPress's own tools
  • wp-admin training so you're not locked out of your own site
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Why Work With Someone Who Knows WordPress

WordPress is powerful, but only when it's set up right. A lot of WordPress sites get built by piling on plugins and hoping for the best. I don't work that way.

Theme-Level Work, Not Plugin Stacking

  • Build and customize at the theme level instead of patching with plugins
  • Use Elementor deliberately, not as a crutch for every layout decision
  • Keep your site fast by avoiding unnecessary plugin bloat

Built for You to Actually Use

  • wp-admin set up so you can make your own content edits
  • Training on exactly what you need to know, not a generic tutorial
  • Clear documentation on what's custom vs. what's a standard plugin

Security & Plugin Hygiene

  • Only the plugins your site actually needs, kept up to date
  • Security basics handled from day one, not bolted on after the fact
  • No abandoned or unsupported plugins left running in the background

Platform-Native SEO

  • On-page SEO configured using WordPress's own tools and structure
  • Clean URLs, proper headings, and metadata set up correctly from the start
  • No reliance on a bloated SEO plugin to do the work for you

Every WordPress project starts with understanding what you're trying to do with the site, then building it the way the platform is actually meant to work, not fighting it with plugins and workarounds.

Book Your Discovery Call →

Questions? I've Got Answers.

I already have a WordPress site, can you just fix it up instead of starting over?

In most cases, yes. I'll take a look at your current theme, plugins, and structure as part of the discovery call and tell you plainly whether it's worth building on or better to rebuild clean.

Do you use page builders like Elementor, or hand-code everything?

Both, depending on what the site needs. Elementor is great for layouts you'll want to edit yourself later; custom theme work makes sense when you need something a page builder can't easily do. I'll tell you which approach fits your project instead of defaulting to one or the other.

Will I be able to make changes to my own site afterward?

Yes. Every WordPress project includes training on your specific setup so you can make your own content updates without needing to come back to me for every small change.

How is this different from Site Redesigns?

Site Redesigns covers any platform, Wix, Squarespace, WordPress, or a custom build. This page is specifically about WordPress: theme and child theme work, Elementor, plugin ecosystem, and the platform-specific decisions that come with building and maintaining a WordPress site the right way.

How much does WordPress design or redesign work cost?

It depends on scope, a theme customization is a different project than a full rebuild with custom functionality. I don't quote sight-unseen; we'll go over your current site (if you have one) and your goals on the discovery call, and I'll give you a clear, flat quote from there.